• Customer insights and segmentation:
We help clients understand customer needs and behaviors using our proved
methodologies approach and develop actionable segmentation from the resulting
insights. We help clients define the target customer or "sweet spot"—the area of
distinct advantage over competitors— to inform business decisions and investment
allocation
• Product and category management:
We help firms break down barriers to innovation and improve ongoing
customer-led product development so their value proposition is differentiated
and meets customer needs.
• Pricing:
We help resolve the pricing paradox—pricing is almost always the #1 profit lever,
yet it remains under-developed in most companies—by building long-term pricing
• Sales and channel effectiveness:
We help companies identify quick, targeted, customized solutions as well as
strategic and operational improvements to boost underperforming sales
organizations..
• Customer experience:
We work with companies to develop a series of positive interactions with the
customer to earn their advocacy and inform consistent delivery of experiences
to drive top-line growth.
• Traditional Marketing & Digital Marketing:
We help companies align marketing and brand strategy with overarching business
objectives; Let do you market research, ensure marketing investments are generating
highest returns and reinforcing the brand positioning; and build a loyal customer
base through branding that cultivates a strong, trusted image
• Customer loyalty:
We help companies nurture promoters—loyal customers who are more profitable,
and who are active proponents of your business in good times and bad.
For more information, please visit the Net Promoter System site points in the customer
experience to recover from service failures and provide outstanding support
CUSTOMER INSIGHTS & SEGMENTATION PRODUCT CATEGORY AND MANAGEMENT PRICING
SALES AND CHANNEL EFECTIVENESS CUSTOMER EXPERIENCE MARKETS RESEARCH CUSTOMER LOYALTY STRATEGY & MARKETING SERVICES.
