1. Introduction
LightUP Creativity Solutions (“we,” “us,” or “our”) operates iPLAYER TV (the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use our Service.
By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Service.
This policy applies to:
All pages and subdomains of https://lightupcreativitysolutions.yourwebsitespace.com
All mobile applications published by LightUP Creativity Solutions
All Owned and Operated (O&O) properties listed in Schedule A
2. Information We Collect
We collect the following categories of personal information:
Data Category
Examples & Details
Identifiers
Name, email address, username, account ID, online identifiers
IP Addresses
Full Internet Protocol (IP) address — used for Security, Fraud Prevention, and Precise Geolocation (see Section 4 for full disclosure)
Device & Technical Data
Browser type, operating system, device identifiers, cookie IDs, pixel tags
Usage Data
Pages visited, clicks, search queries, session duration, referring URL
Location Data
Approximate and precise geographic location derived from IP address or GPS (where consented)
Commercial Info
Purchase history, browsing preferences, ad interaction data
Inferences
Profile data inferred from above categories to deliver relevant content and advertising
📍 IP Address Collection — Required Disclosure
We collect your full IP address. This data is used for the following specific purposes:
• Security — to detect, prevent, and respond to fraud, abuse, and unauthorized access.
• Fraud Prevention — to identify anomalous traffic patterns and protect platform integrity.
• Precise Geolocation — to deliver geographically relevant content, comply with regional
legal requirements, and serve location-based advertising where permitted.
Your full IP address may be shared with our advertising and monetization partners
as part of the ad request signal. Please review Section 6 (Third-Party Sharing) for details.
3. How We Collect Information
We collect information through the following means:
Directly from you — when you register, subscribe, or contact us
Automatically — via cookies, web beacons, pixels, SDKs, and server logs when you use the Service
From third parties — advertising networks, analytics providers, data brokers, and social media platforms
From your device — through browser APIs and mobile operating system permissions you have granted
4. How We Use Your Information
We use the information we collect, including full IP addresses, for the following purposes:
4.1 Security & Fraud Prevention
We use IP addresses and related technical signals to:
Detect and prevent fraudulent, abusive, or unauthorized use of the Service
Identify and block bot traffic, invalid clicks, and ad fraud
Protect our systems, infrastructure, and users from malicious activity
Comply with legal obligations related to cybersecurity
4.2 Precise Geolocation
We use your full IP address, and where consented your device GPS signal, to:
Determine your precise geographic location to serve locally relevant content
Apply jurisdiction-specific legal requirements (e.g., content restrictions, tax rules)
Serve targeted advertising based on geographic area, including city and postal-code level targeting
Measure and report on ad campaign performance by location
4.3 Advertising & Monetization
Deliver personalized and contextual advertising
Measure ad viewability, reach, and attribution
Share IP address signals with demand partners and SSPs as part of programmatic ad requests
Comply with IAB Technical Standards including OpenRTB bid request specifications
4.4 Service Operation
Provide, maintain, and improve the Service
Authenticate users and maintain session security
Analyze usage trends and conduct analytics
Send transactional and service communications
5. Legal Basis for Processing (GDPR / UK GDPR)
For users in the European Economic Area (EEA), United Kingdom, or other jurisdictions requiring a legal basis for data processing, we rely on:
Legitimate Interests — for security, fraud prevention, and direct marketing (subject to your right to object)
Consent — for precise geolocation, personalized advertising, and non-essential cookies (obtained via our Consent Management Platform)
Contract Performance — to provide services you have requested
Legal Obligation — where we are required by law to process data
You may withdraw consent at any time via our cookie/privacy preference center.
6. How We Share Your Information
We may share your personal information, including full IP addresses, with the following categories of recipients:
6.1 Advertising & Monetization Partners
We share data — including but not limited to full IP addresses, device IDs, and behavioral signals — with:
Supply-Side Platforms (SSPs) and ad exchanges
Demand-Side Platforms (DSPs) and programmatic buyers
Data Management Platforms (DMPs) and identity resolution providers
Measurement and verification vendors
Google Advertising Services > We use Google Ad Manager to serve advertisements. To understand how Google collects and uses data when you interact with our Service, please review Google’s Privacy & Terms.
These partners may use your data to serve targeted ads, measure campaign performance, and build audience segments. Please review each partner’s privacy policy for details on their data practices.
6.2 Service Providers
We share data with trusted vendors acting on our behalf (hosting, analytics, security, customer support) under data processing agreements that restrict their use of your data.
6.3 Legal & Regulatory Disclosure
We may disclose data where required by law, court order, or governmental authority, or to protect our legal rights, prevent fraud, or ensure user safety.
6.4 Business Transfers
In connection with a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity, subject to the same privacy protections.
7. Your Privacy Rights
Depending on your jurisdiction, you may have the following rights:
Right
Description
Access / Know
Request a copy of personal information we hold about you
Deletion
Request deletion of your personal data (subject to legal exceptions)
Correction
Request correction of inaccurate data
Opt-Out of Sale / Sharing
Opt out of the sale or sharing of personal data for cross-context behavioral advertising (CCPA/CPRA)
Data Portability
Receive your data in a machine-readable format
Non-Discrimination
We will not discriminate against you for exercising your rights
Withdraw Consent
Withdraw previously given consent at any time via our preference center
Lodge a Complaint
File a complaint with your local data protection authority
To exercise your rights, submit a request to: lightupcreativitysolutions@mail2developer.com or visit https://lightupcreativitysolutions.yourwebsitespace.com/privacy_policy.
We will respond within 45 days (extendable by an additional 45 days where reasonably necessary).
8. Cookies & Tracking Technologies
We use cookies, pixel tags, local storage, and similar technologies to operate and improve the Service, and to enable advertising. The categories we deploy include:
Strictly Necessary Cookies — essential for the Service to function
Performance / Analytics Cookies — to understand how users interact with our Service
Functional Cookies — to remember your preferences
Targeting / Advertising Cookies — to deliver relevant ads and measure their effectiveness
You can manage cookie preferences through our [CONSENT MANAGEMENT PLATFORM NAME] banner or via your browser settings. Note that disabling certain cookies may impact Service functionality.
9. Data Retention
We retain personal data only as long as necessary for the purposes described in this policy, or as required by law. Typical retention periods:
Server logs (including IP addresses): [X] days from collection
Advertising audience segments: [X] days from last activity
Account data: Duration of account plus [X] years following closure
Legal hold data: As required by applicable law or regulation
10. Data Security
We implement industry-standard technical and organizational measures to protect your information against unauthorized access, loss, destruction, or alteration. These include encryption in transit (TLS), access controls, regular security assessments, and vendor due diligence. However, no transmission over the internet is 100% secure.
11. Children’s Privacy
The Service is not directed at children under 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately at lightupcreativitysolutions@mail2developer.com and we will promptly delete it.
12. International Data Transfers
Your data may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ from those in your jurisdiction. When we transfer EEA/UK personal data internationally, we rely on Standard Contractual Clauses (SCCs) or other approved transfer mechanisms.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via a prominent notice on the Service or direct notification. The “Last Updated” date at the top of this document reflects the most recent revision. Continued use of the Service after the effective date constitutes acceptance of the updated policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
LightUP Creativity Solutions — Privacy Team
Email: lightupcreativitysolutions@mail2developer.com
Mailing Address: 22431 Sapele Road, Cape Town, 7100
Data Protection Officer (if applicable): Dev.Franklin Joelin & (+27)606-060-454
