Being seen as an EXPERT isn’t about trying to convince people that you are the best in the world or know everything about what you do.
There are two things I require for some-one to qualify as a best selling author.
1. You must genuinely be able to help your customers.
2. You must be willing to share your knowledge so that your prospects can make an informed decision about working with you.
If that’s you, then you qualify because to many of your prospects, you are an EXPERT. Besides, the best-selling author process completely removes the need for you to try to convince anyone that you’re the expert.
This formula is designed to allow you to be an Educator and Advocate for the success of your prospects. When you’re seen as an Educator and Advocate for the success of others, you never have to call yourself the expert again because you’ve made it easy for others to call you the expert.