“The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” 

“Do what you do so well that they will want to see it again and bring their friends.” 

"We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee."

“The purpose of a business is to create a customer who creates customers.” 

“If you want customers to know they matter to you, show it by being interested in what matters to them.”

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

“There is a spiritual aspect to our lives—when we give we receive—when a business does something good for somebody, that somebody feels good about them!”