Lila Davenport
  • Attended Pilates classes and massage sessions to record genuine moments and client experiences
  • Collaborated closely with instructors to highlight unique wellness benefits and studio atmosphere
Immersive Content Capture
  • Designed a targeted posting schedule focusing on peak engagement times on Instagram and Facebook
  • Created content themes around wellness tips, equipment features, and client testimonials to build community trust
Strategic Social Media Planning
  • Organized a reusable digital asset library from content shoots—photos, videos, and graphics—accessible for ongoing content needs
  • Trained client on how to update and expand the library using Canva and Meta Business Suite for task tracking
Asset Library Creation
  • Developed branded Canva templates for posts and stories to ensure visual consistency
  • Delivered easy-to-edit templates enabling the client to manage day-to-day posts independently
Custom Template Design
Social Media Strategy for Bliss Integrated Wellness

Bliss Integrated Wellness, a growing Pilates and massage studio, sought to boost brand awareness and promote the opening of new locations with fresh equipment. As a freelance Social Media Manager, I immersed myself in the business to capture authentic class content and develop a tailored social media strategy that connected deeply with the wellness community.

Role: Social Media Coordinator

Client: Bliss Integrated Wellness
Platforms: Instagram (primary), Facebook
Tools: Canva, Meta Business Suite, Trello

CASE STUDY

Objectives
  • Increase brand awareness across Instagram and Facebook
  • Drive class signups and engagement with new location and equipment launches
  • Equip client with reusable social media tools for consistent independent management
Approach & Execution
Example Screens

See how I elevated Bliss Integrated Wellness with engaging social media content and campaigns. This gallery highlights my work promoting their classes, new locations, and studio upgrades.

Results & Impact
  • Noticeable increase in Instagram followers and post engagement within 3 months
  • Boost in class signups coinciding with equipment promotions and location announcements
  • Client empowered with tools and knowledge for sustained social media presence
Key Takeaways ✨

This project reinforced the value of deep client collaboration and authentic storytelling in social media marketing. By combining hands-on content capture with strategic planning and user-friendly design solutions, I helped Bliss Integrated Wellness grow their online community and business reach sustainably.